Fraud Prevention Policy

Last Updated: Oct 22, 2025

Pixies Digital Ltd T/A Pixie (“Pixie”) is committed to protecting its platform, users, and business operations from fraudulent activity, abuse, and financial or reputational harm. This policy outlines our approach to prevention, detection, and response to fraud.

1. Policy Statement

Pixie has a zero-tolerance approach to fraud. Fraudulent activity undermines trust, user safety, and the integrity of our platform. This policy applies to:

  • All employees, contractors, and volunteers.

  • Platform users, including individuals and businesses using Pixie services.

  • Suppliers and third-party partners providing services to Pixie.

2. Definition of Fraud

Fraud includes, but is not limited to:

  • Financial fraud: Unauthorized transactions, phishing, scams, or misuse of payment information.

  • Identity fraud: Use of false identities or stolen credentials to access the platform.

  • Content fraud: Posting misleading, deceptive, or harmful content intended to deceive users.

  • Operational fraud: Attempting to manipulate platform systems, promotions, or rewards for personal gain.

3. Prevention Measures

  1. User Verification

    • Pixie requires age verification (18+) via a trusted provider (e.g., YOTI) to prevent fraudulent accounts.

    • Strong authentication processes are implemented to verify identity and reduce account compromise.

  2. Monitoring and Detection

    • Automated systems monitor for suspicious behavior, including unusual login patterns, repeated failed logins, and mass messaging.

    • AI moderation and human oversight detect potentially fraudulent content or activity.

  3. Employee Training

    • Staff are trained to recognize and report fraudulent activity.

    • Awareness programs ensure employees understand their responsibilities in protecting platform integrity.

  4. Third-Party Compliance

    • All suppliers, partners, and contractors must adhere to Pixie’s fraud prevention standards.

    • Regular audits assess compliance and risk in third-party services.

4. Reporting and Response

  1. User Reporting

    • Users can report suspicious activity or fraud via [Insert contact email/website form].

    • Reports are treated confidentially and investigated promptly.

  2. Investigation and Action

    • Alleged fraud is investigated by the Safety and Compliance Team.

    • Confirmed fraudulent accounts may be suspended or permanently banned.

    • Legal or law enforcement action may be taken where appropriate.

  3. Whistleblowing Protection

    • Employees and contractors who report suspected fraud in good faith are protected from retaliation.

5. Data Protection

  • Fraud investigations are conducted in line with UK GDPR, ensuring data privacy and security.

  • Access to investigation records is restricted to authorized personnel only.

6. Continuous Improvement

  • Pixie regularly reviews its fraud prevention measures, detection systems, and response procedures.

  • Lessons learned from incidents are used to strengthen platform security and policies.

Approval
This Fraud Prevention Policy has been approved by the Board of Pixies Digital Ltd T/A Pixie.